Launching Your Business . . . What You Need to Know

I recently had a coaching session with one of my clients who was excited to share that his business was beating his yearly projections and he was ahead of his forecast.  What great news to hear.  This reminded me of a presentation I gave almost 5 years ago to a group of professional coaches at an International Coach Federation Chapter in Silicon Valley California on how to accelerate their coaching business.openbusiness

Today, there are more new business start-ups in the San Francisco Bay Area than ever before. So if you are contemplating starting your own business or if you have your own business, here are things to keep in mind to have a successful “lift off”.

Gain Clarity – on your values and your value proposition.  In other words, evaluate your personal values and be sure that you establish clear guidelines on how you want your customers to experience you. You will be tested on this so it is great to lay it out and align on the importance of being guided by your values.

Explore Your Purpose – Why are you starting this venture?  Why is it important to you? What about it lights up your passion?  Starting a business requires time, energy and commitment.  The business you are beginning must align with your purpose and passion.  This is what will keep your creative side alive and continuing to find new ways to deliver your products or services.

See Your Vision of Success – This means look to your future 5 years ahead.  What are the outcomes you want?  Be willing to have your vision be BIG – you will be amazed at how things will unfold if you allow yourself to think big – beyond your wildest dreams! Be sure that your vision includes your whole life – not just your vision for your business success.  Family and friends will be a part of what you are creating; if they have a relationship with you they will be impacted by your success.

boatDevelop Goals – This might seem hard at first but will become a natural part of how you grow and develop your business.  Without clearly defined goals, you can get lost and fall off course.  Goals are also a great accountability system.  You must be willing to look at results – even when they do not match up to your goals.  This will be your way of  knowing when to make adjustments.  I have a favorite way of explaining that purpose is like the rudder on a boat; but goals are your steering mechanisms.  They help you adjust to the current and the wind.

Use All Forms of Communication – Social media has become the fastest way to stay in touch with your market so you must begin to unleash the writer within.  Be authentic in your communication.  Let people know who you are, why you have this business, what you offer, and how you will serve them.  Tell your story; people today love to hear about the people behind the business.  This is one of the quickest ways to establish a relationship.

Define Your Niche and Expand Your Network – Having your own business means there is no time to be timid or shy.  If this is truly your passion and what you want to create and provide, then be out there telling everyone you know all about it.  Go to places where people who want what you have will be meeting. This includes conferences, trade shows, even webinars and blogging groups.  Let people hear from you.  Become known as the subject matter expert for your market area.

The ” lift off” can take a lot of energy and work; this is where your commitment will be tested time and time again. But once you take flight, the joy of soaring can be the most accelerating experience of your life.  Here’s to your success and soaring to new levels!

Warmest wishes, Barbara

 

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